Ashley Began As A Hardware Business In Pelham, Ga In 1915.

The Founders of the company were the late Moses Wright Turner, Sr and his late son Moses Wright Turner, Jr.

Growing Strong Through Generations

What began as a hardware business in Pelham, Georgia in 1915 has expanded into a network of exceptional furniture stores serving Georgia, Florida, Alabama, Mississippi, North Carolina, and Virginia through Ashley.

The Founders of the company were the late Moses Wright Turner, Sr., and his son the late Moses Wright Turner, Jr. Despite the bad economy during the Great Depression and World Wars I and II, the company continued to grow. Over the years, the family branched out, adding two more furniture stores, one located in Bainbridge in 1940 and another in Tifton in the 1950’s. Scott R. Turner came home and became involved in the business at the Pelham store.

January 1, 2002, Russell Turner and Scott Turner opened their first Ashley store in Tallahassee. A second store was opened in Mobile, Alabama in October of 2003 and a third store was opened in Pensacola, Florida in March 2004. The Ashley division saw enormous growth in 2006 through 2007 with the opening of stores in Biloxi, MS; Spanish Fort, AL; Greensboro, NC; Winston-Salem, NC; Thomasville, GA; Opelika AL; Columbus, GA, and Burlington, NC. In 2014, a new Ashley store was opened in Albany, GA. In 2015, the Danville, VA store was acquired. In October 2017, we opened the first Ashley Outlet in Greensboro, NC. The Macon, GA, and Warner Robins, GA locations were acquired in November 2018.

Spring of 2020 brought more growth to the company with the acquisition of five new locations: Crestview, FL; Dothan, AL; Enterprise, AL; Ft. Walton Beach, FL; and Panama City, FL. Again in 2022, there was even more growth with the acquisition of four Jacksonville locations: Town Center, North, Orange Park, Regency Outlet, and one more Georgia store, Brunswick. Our latest addition in 2025 was a new build in Yulee, FL, bringing our total to 29 stores.

A Commitment to Quality and Service

We are proud of the broad range of distinctive home furnishings offered through Ashley. Hard work, passion and pride in providing our customers with the best product, for the best value, with the best service translates into providing our customers with the best experience.

Our goal at 1915 South is to provide a superior level of service for our customers and in the industry. With our steady growth, we have been named as one of the Top 100 Furniture Stores in America. Our proud past and drive have allowed us to grow and to provide many new jobs in Georgia, Florida, Alabama, Mississippi, North Carolina, and Virginia. We are proud to be a part of your community and look forward to servicing our customers and neighbors for many years to come.

Meet The 1915 South Team

Russell Turner

Owner and Chief Executive Officer

Russell, a native of Pelham, Georgia, and a graduate of Brookwood School in Thomasville, is the fourth-generation leader at 1915 South. In 1989, he graduated from High Point University in High Point, North Carolina, with a degree in Home Furnishings Marketing and Business Administration.

Upon his return to Thomasville in 1991, Russell began working with his father, Scott Turner, and today is honored to serve our vibrant community. Along with his wife of 30 years, Susan, and three children, Garland, Anne Scott, and Hill, Russell is involved with Brookwood School and First Presbyterian Church of Thomasville, holding positions of leadership in both. In addition, he was a long-time board member of the Georgia Home Furnishings Association and is its past President.

Justin Woods

President

Justin joined 1915 South as President in 2025 and is accountable for developing and overseeing the strategy, growth, and operational performance for the company. He is passionate about home furnishings retail and delivering an exceptional, modern guest experience in the 1915 South Ashley stores.

He brings nearly two decades of management and leadership experience from General Electric, Walmart, Advance Auto Parts and Ashley Global Retail.

In his spare time, Justin enjoys spending time with his family, traveling and enjoying the hidden gem that is Thomasville, GA.

Justin has an MBA from the University of Michigan Ross School of Business and a BS in Business Administration from Marquette University.

Leah Odom

Chief of Staff

With 17 years of service to 1915 South, Leah Odom has served in every capacity of administrative assistance. As Chief of Staff, she supports the president and other executive members, helping drive the communications, visions, and operational goals. Her attention to detail ensures that the executive team remains focused on key priorities and improves the efficiency and effectiveness of the organization.

Outside of work, Leah enjoys Saturday lunch dates with family and running.

Melanie Stephens

Vice President of Operations

Melanie started with the company in 2003 and was immediately hooked on understanding the operations of the company and coming up with ideas on how to improve. Being part of such growth over the years has been an incredible journey and one that has been such a blessing in Melanie’s life!

Melanie has been married for over 25 years to her best friend, Cameron. Together they have two children that spark such joy in their lives. Her daughter Paxton lives in L.A. and her son Preston lives in Thomasville, GA. Both are thankfully taller than Melanie.

Melanie’s hobbies include eating, helping others tidy their homes and lives, and watching random shows on Netflix.

Frank Pina

Vice President of Sales

Frank Pina joined 1915 South in 2025 as Vice President of Sales, where he leads the sales organization with a focus on growth, performance, and investing in people. With over 20 years of experience in furniture retail, Frank has built his career from the sales floor up, bringing hands-on leadership and a deep understanding of what it takes to drive results.

He’s passionate about developing strong teams, building a winning culture, and helping others grow both personally and professionally.

Frank’s greatest motivation is his family – his wife Merrie, his rock, and their three children: Frankie, Lilly, and Levi, who inspire him every day. Outside of work, Frank enjoys personal development, staying active at the gym, and participating in community activities.

Bill Dixon

Vice President of Strategic Planning

In his current position, Bill leads strategic planning efforts across 1915 South, helping shape long-term growth initiatives and aligning cross-functional priorities.

Bill is a 40+ year veteran of the furniture retail business. Bill has a long-term relationship with Ashley Furniture Industries. Bill served as a member of the Board of Directors for a public manufacturing company servicing the manufactured housing, recreational vehicle and hospitality industries. He serves as the Treasurer of the Board of Directors of a not-for-profit organization that serves the needs of the intellectually disabled.

Bill is married with 3 children and in his leisure time enjoys golf, coaching youth sports, travel and all spectator sports.

Amanda Hall

Vice President of Merchandising, Marketing and Analytics

Amanda Hall joined 1915 South in 2025 as Vice President of Merchandising, Marketing and Analytics. In this role, she leads the visual merchandising and in-store experience strategy, oversees marketing and media investments to drive traffic, and heads the company’s data and analytics efforts.

She brings a strong background in retail and furniture retail and is passionate about creating smart, guest-focused strategies that blend data with creativity to drive growth.

Originally from West Virginia, Amanda earned her bachelor’s degree in Finance and her master’s in Data Analytics from West Virginia University. Outside of work, she enjoys traveling and getting lost in a good book.